Design Essentials is a popular professional hair care line that has been around since the 1990s. It is widely known for its exceptional quality hair products, which range from shampoos and conditioners to styling aids and treatments. Over the years, it has grown to become one of the most trusted hair care brands among black women.
But one question still remains: is Design Essentials black-owned?
Design Essentials is a black owned hair care brand that has been around for 30 years. It is known for its expansive collection of highly enriched hair products, and its products are created with certified organic botanicals, essential oils and naturally derived proteins. The company is owned by Cornell McBride, Sr., the founder and former President and CEO of McBride Research Laboratories.
In this article, we will explore the history of the brand and answer this important question. We will also discuss how the brand has become a leader in the natural hair care industry and how its products have become a go-to for black women.
Carol’s Daughter is another popular brand, but is it truly black-owned? Find out in our article.
Design Essentials has been a pioneer in using active ingredients with their hair care products, and they are approaching their 30th year in business. They are one of the most chosen black owned hair care brand.
It’s safe to say that they’ve been around for a good while now.
The brand has continued to cater to women of color by offering an expansive collection of highly enriched hair products through its signature Black Seed Oil Collection. Now, as the company moves forward with new product lines and expanded retail distribution, it will remain true to its heritage by continuing to innovate and expand our current lineup.
COMPANY OWNERSHIP
Design Essentials is another Black-owned company with an expansive product line that includes things for hair, face and skin too! They’ve also expanded their distribution to include popular venues like Target and Amazon, but they’ll always be my go-to when I need affordable products that look and feel luxurious.Cornell McBride, Sr., the founder and former President and CEO of McBride Research Laboratories (the parent business of Design Essentials), has always aimed to be a game changer in the hair care industry.
Now, as the company moves forward with new product lines and expanded retail distribution, it will remain true to its heritage by continuing to innovate and expand our current lineup. Design Essentials prides itself on being a brand that understands the importance of education and empowerment.
COMPANY OVERVIEW
Design Essentials is actually the parent company of some other familiar names you might have seen on our website or shelves at your local drug store. They’re mainly known for their affordable, everyday hair care staples like Coconut & Hibiscus Curl Enhancing Smoothie (which I review here ), SheaMoisture Fruit Fusion Coconut Water Weightless Shine Serum, and SheaMoisture African Black Soap Deep Cleansing Shampoo.
But it doesn’t stop there! Design Essentials also has a rich history of promoting active ingredients to address hair concerns. They have deep conditioners enriched with Shea Butter, Argan Oil, and Black Seed Oil to promote healthy hair growth. You can find shampoos that protect against UV damage and a whole line of products formulated for color-treated hair. There’s something for everyone – whether your goal is to moisturize, strengthen or even straighten your tresses.
If you’re passionate about supporting black-owned beauty brands, our article on Curls is a great resource.
COMPANY HISTORY
When Design Essentials first launched in 1990, it included eight products. Today, they have over 100 hair care items. Every shampoo, conditioner, styling product and treatment they produce has a signature ingredient to address any hair concern you might have.
Design Essentials was offered to the public decades later, in 1990. Fast forward to present, and we are still committed to serving our clients in the best manner we know how: as your style partner.
CONCLUSION
Design Essentials provides a dynamic range of hair care, body and skincare products for both women and professionals. The portfolio includes a collection of natural oil-infused products that address the needs of afro textured hair, along with luxurious anti-aging treatments infused with peptides and antioxidants. Design Essentials also provides professional products for hair and skin care that are available in retail stores as well as online.
All of Design Essentials’ products are made with the finest ingredients, such as certified organic botanicals and essential oils, pure plant extracts, naturally derived preservatives and formulas infused with naturally derived proteins – all of which are rich in vitamins and antioxidants.
Now, as the company moves forward with new product lines and expanded retail distribution, it will remain true to its heritage by continuing to innovate and expand our current lineup. Design Essentials prides itself on being a brand that understands the importance of education and empowerment.
