Is Cantu Black Owned?

Cantu is a brand business, and they make products that focus on natural hair care. They have a wide array of handmade products and sustainable ingredients. Their mission is to help black women feel beautiful and confident, no matter their hair type.

But is Cantu black owned? Cantu is not black owned. In fact, Cantu has never been a black-owned brand. Cantu is owned by PDC Brands, and in February 2020, the company made Alex Tosolini.

There is much debate surrounding the Cantu brand, with some arguing that it is black-owned and operated, while others maintain that the company is controlled by white interests. We will discuss the matter in detail below.

Who Owns the Brand Cantu?

Cantu is a haircare brand known for its natural ingredients and products. The company was launched in 2003 by Rick Cantu, the CEO. Cantu is currently owned by the PDC group, which purchased the brand in 2015.

Alex Tosolini is the current CEO of both Cantu and PDC Brands, a series of other wellness and personal care brands. Tosolini took over as CEO in 2015 and has been credited with turning the company around.

He has obtained an increased focus on research and development, which has resulted in new product innovations. Under his leadership, PDC Brands has also seen its revenues grow significantly.

Is Cantu Black-Owned?

Black-owned businesses are the backbone of the African American community and economy. However, there is growing concern that Cantu, a small, family-owned business in the West Village, may no longer be black-owned.

According to history, The Cantu brand is no longer black-owned when the PDC brand bought its ownership. In fact, Cantu has never been a black-owned brand. In addition, the Ceo of the Cantu brand is also a white man. At that overview, The Cantu is a white owned brand.

Benefits of the Cantu Brand’s Hair Care Products

The Cantu brand is offering the best range of hair care products, and now they are even offering some new hair care products, which are not yet available in the market.

Before the launch of this brand, other brands offered good quality hair care products. But now, I can say that there is no better brand than this.

If you are looking for the best hair care products for hair fall, then The Cantu hair care line is perfect. I will tell you the benefits of the Cantu hair care products and why you should buy from The Cantu.

1) Hair Growth:

I have bought the shampoo and conditioner from The Cantu, and I have used them for almost 2 months, and they didn’t show any damage to my hair. They made my hair stronger and shiny, but they did not damage the hair. My hair is growing faster and thicker now than ever before.

2) Soft and Beautiful Hair:

If you have been experiencing the problem of weak hair, then you need to try this shampoo and conditioner. They will provide you with soft and smooth hair; try it once, and you will love the result.

3) Treats Hair Fall:

The Cantu shampoo and conditioner can naturally treat hair fall. These are the best hair care products for treating hair fall, so you don’t need to use any chemicals or artificial products to reduce your hair fall.

4) Moisture and Shine:

I have used this shampoo and conditioner from The Cantu, and my hair became softer and smoother; I used to use other products and the problem was that my hair was not shiny. This shampoo and conditioner make your hair look more polished, and it gives moisture and shine to your hair.

5) Reduces Dandruff:

If your scalp is affected by Dandruff, try The Cantu hair care products. These will make your hair look cleaner and healthier; you will be surprised that they will help you get rid of the Dandruff.

Top 8 Best Products by Cantu Brand

Cantu is a new company that provides a wide range of cosmetics and beauty products. These are the best-selling items among the people, and I have chosen eight of them. The name of each item gives you a clear idea about its use. So, read on to find out.

1. Maintaining hair:

There are many companies that provide shampoos, conditioners, and hair masks, but when it comes to maintaining hair, the Cantu brand has won my heart. They provide a deep-conditioning mask specially formulated for thinning hair, and it leaves your hair clean, shiny, and soft.

You need to apply the mask to your scalp and leave it for 30 minutes. After that, wash your hair with lukewarm water. It will not only make your hair smooth but will also make it strong.

2. Face care:

The Cantu brand provides facial cleansers and toners to cleanse and rejuvenate the skin. It is the best toner for sensitive skin to keep your face clean and fresh.

3. Shaving & Styling:

If you look for the best shaving cream, then Cantu will give you that. The products are used to make the skin soft and smooth after shaving, and they have a non-alcoholic formula. This is the perfect product for dry or sensitive skin.

4. Haircare:

Many hair gels are used to add shine and volume to the hair. But if you have oily hair and need a product that will make your hair dry and frizzy, then the Cantu gel is a perfect choice.

5. Sun Protection:

To rescue your skin from the damaging effects of the sun, you should wear sunscreen every day. Different types of sunscreens are available in the market, but the Cantu brand has provided the best one. 

It has an SPF 50+ PA+++ formula, and it will give you protection from the sun’s UV rays for an entire day. So, if you plan to go to the beach or in the sun for a long time, this will be the perfect choice for you.


In conclusion, the Cantu brand is an excellent choice for those who want to buy quality hair products that are affordable and ethically made. Their products are made from natural ingredients. I highly recommend the Cantu brand to anyone looking for a great hair care line.