Is African Pride Black Owned?

I don’t know about you, but I’ve always thought of African Pride as a black-owned company. The commercials are all predominantly featuring people of color and the products appear to be marketed towards our hair type.

So it came as quite a shock when I found out that the answer was no. In fact, they seem to have an interesting history with their ownership.

So is African Pride black owned? African Pride is not black-owned. African Pride is currently owned by an Indian conglomerate company Godrej. African Pride was founded by Brian k. Marks in 1980. Then it was sold to Revlon and the large Indian company Godrej Consumer. African Pride is not black owned but operated as a black owned business.

Is African Pride Black-Owned?

As we know from history, African pride is not black-owned. Brian k. Marks is the founder of the company. But later on, he sold the company to Revlon in 1998. And after then, the Revlon company also sold the African Pride to a sizable Indian company named Godrej consumer products 2016.

Then the Godrej company dedicatedly gave the African black woman a senior position. So we can say African Pride is not black-owned but black-operated.

If you’re looking to support more black-owned businesses, we recommend checking out our article on whether Curls is black-owned.

Ownership of African Pride

Brian K. Marks is the proud owner of the African Pride hair care brand. The company was founded in 1980 with a mission to provide quality hair care products specifically designed for people of African descent. 

African Pride has become one of the most popular hair care brands in the world, and Marks is widely recognized as an industry leader. He has received numerous awards and accolades for his work.

Marks is a dedicated entrepreneur who has overcome many challenges to build his successful business. He attributes his success to hard work, determination, and a commitment to customer satisfaction.

Company History

African Pride Hair Care Brand has been in the hair care industry for over 45 years. It was created by a man named Brian K. Marks. African Pride was created to help black women to embrace their natural hair texture.

The first product that Brian K. Marks made was a butter-based moisturizer. This moisturizer would become the foundation of the African Pride line. 

African Pride struggled to gain a foothold in the highly competitive hair care industry during its early years. However, it began to gain popularity over time, particularly among black women who appreciated its commitment to promoting natural hair textures.

Today, African Pride is one of the most popular hair care brands in the world. It can be found in stores across the United States and in countries all over the globe.

We’ve also researched and written about whether Mielle is a black-owned company.

Company Overview

African Pride is a haircare brand that was created to give black women the ability to take care of their hair to make them feel beautiful and confident. The company has been around for over 45 years and has become one of the leading brands in the haircare industry.

African Pride presents a wide range of products, including shampoos, conditioners, oils, and treatments, to help women achieve healthy, beautiful hair. One thing that sets African Pride apart from other hair care brands is its focus on providing education about black hair care.

The company offers a variety of resources on its website, including tips for taking care of natural hair and recipes for homemade hair treatments. African Pride also sponsors events and workshops across the country that provide information about black hair care and how to use African Pride products.

Top 5 African Pride Hair Care Products to Keep Your Hair Healthy

African pride is one of the biggest and most popular brands of hair care products. The company has the largest distribution network in Africa and is known as the African haircare brand. With the help of this Brand, you will see the best changes in your hair.

There are many products, and all of them will provide you with different results, but there are the best that you need to choose from. Here are the top 5 hair care products you can use to keep your hair healthy.

Best African hair care brand – African pride shampoo and conditioner

This is the best product you will love the most of the other products. You will see that this product will be available everywhere and found in most stores. It will nourish and moisturize your hair and eliminate the buildup of dandruff. This product is the best among the other products.

Best African hair care brand – African pride dry shampoo

The best product to get rid of dandruff is the dry shampoo. It will help you wash your hair without using a conditioner and leave it dry. It would also maintain your hair looking good, and it will also help you reduce the buildup of dandruff.

Best African hair care brand – African pride leave-in conditioner

A Leave-in conditioner is the best for people who have oily hair. If your hair is prone to dandruff, then the best thing you can do is use the leave-in conditioner. It will keep your hair hydrated and shiny. You will find that it will reduce the oil and dandruff buildup.

Best African hair care brand – African pride hair mask

Hair masks will help you repair damaged hair, keep it looking new, and leave your hair nourished. You can use any mask, whether it is for normal or damaged hair.

Why you should use African pride hair brand product

There are numerous hair products on demand, but African Pride is a brand that stands out from the rest. It has been years and is known for its high-quality products. African Pride products are made with natural ingredients and are free of harsh chemicals.

The company presents various products, including shampoos, conditioners, oils, and treatments. African Pride products are available at most drugstores and retail outlets. They can also be ordered online.

One of the best things about African Pride is that the company provides educational materials to help consumers learn how to use their products correctly. There are also videos on the company’s website that show how to style natural hair using African Pride products.


In conclusion, African Pride is a hair brand committed to providing quality hair products to its consumers. The Brand has a wide variety of products that cater to the needs of all hair types.

African Pride also offers a money-back guarantee, ensuring that consumers are satisfied with their purchases. Finally, the Brand is affordable, making it accessible to a wide range of consumers.